The Marketing Plan Of Aldi - 1804 Words

Executive Summary: Aldi first established itself after opening its first store in 1913, as one of the most reputable retailers in the global business market by providing great value and quality. Aldi’s vision is: ‘To provide our customers with the products they buy regularly and ensure that those products are the highest possible quality at gurnteed low prices’ The purpose of this report is to assess elements of the marketing plan of Aldi Foods Pty Ltd, Australia, sourced off market mix analysis of its global situation and other sources recognising its productivity in marketing within Australia. It includes the relevant information gathered on its Situational Analysis and Product Life-Cycle. It discusses relevant factors affecting its internal and external environments. It includes relevant information on its Australian and international market research and target market and process of establishing target markets. Drawing out its marketing mix or strategic audit, this section aims at seeking how the company addresses and implements these areas into operation whilst meeting these chosen objectives Further assessing, marketing objectives which is the core criteria to be met by establishing new marketing grounds. Also, its measures of implementation, monitoring and controlling. Finally, evaluating the effectiveness of the marketing plan in addressing these objections coherently and judging its progress and finally, stating whether these objective were met.Show MoreRelatedAldis Customer Choice Case Study1139 Words   |  5 PagesThe purpose of this report is to outline the main factors that influence ALDI’s customer choice, describe the marketing process used by ALDI and evaluate the main marketing strategies that are employed by ALDI. In addition, the consumerist market of ALDI places an importance on identifying and satisfying their customers by developing a sustainable marketing plan. 1. Outline the main factors that influence ALDI’s customer choice. The four key factors that influence consumer choice are psychologicalRead MoreAldi Is The World s Largest Chain Operator907 Words   |  4 PagesStrengths The ALDI brand has many strengths including sales volumes, providing nutritional products, discounts are passed on to consumers, and fast efficient shopping. â€Å"ALDI is the world’s largest discount store operator by sales and has flourished for more than 40 years without stocking major brands,† ( news.yahoo.com) The fact that ALDI is the world’s largest discounter without having to pay the price of carrying major brands is an impressive feat. The brand capitalizes on this in the UnitedRead MoreAldi Is The World s Largest Chain Operator907 Words   |  4 PagesStrengths The ALDI brand has many strengths, including sales volumes, providing nutritional products, discounts are passed on to consumers, and fast efficient shopping. â€Å"ALDI is the world’s largest discount store operator by sales and has flourished for more than 40 years without stocking major brands,† ( news.yahoo.com) The fact that ALDI is the world’s largest discounter without having to pay the price of carrying major brands is an impressive feat. The brand capitalizes on this in the UnitedRead MoreA Report On A Business Organization1242 Words   |  5 Pagesas Aldi. The main points of discussion will lean towards the fundamentals of the organisation; that will cut across the background, financial performance and the marketing strategies that they have adopted in their quest to attract a huge customer base. Essential background information Aldi started in the year 1913 when the first foundation stone was laid to mark the beginning of its building. The business began as a small food store and outlet in the town of Essen, found in Germany. (Aldi, 2014)Read MoreAldi979 Words   |  4 Pages Individual Assessment Case Study ALDI Australia Opportunities and Future challenges By: Yusuf Yusuf ID:17759752 Tutor: Rylan Gan ALDI is one of the major supermarkets in Australia and is well known for its low prices. We have to analysis and recommend ways to maintain the high level of growth and strategic competiveness in light of the challenges the sector is facing. In this report we will be outlining theRead MoreMarket Strategy in Tesco, Aldi and Morrisons Essay1198 Words   |  5 Pagesbusinesses such as supermarkets are under pressure to develop marketing in order to attract customers Most successful businesses depend on outstanding marketing strategies to win the market share and to ensure their products and services satisfy the needs of consumers. Marketing can also have a significant effect on a companys performance in terms of influencing the customers’ buying behavior. This essay will discuss different types of marketing strategies used by supermarket companies focusing on fourRead MoreAldi in Australia 31474 Words   |  6 PagesAldi in Australia Kwan Chun Tai Christopher HIH0235 Aldi in Australia Aldi have most of its product made in Australia and many of its house-brand products are produced by well-known brand manufacturers. Aldi focuses on its own brands to remain independent, enabling it to avoid the high marketing costs often associated with national brands and to set its own price, product and quality policies. Minimising costs at all levels in the value chain is the key to Aldi’s business strategy. MarketingRead MoreGlobal Strategy Case Study1551 Words   |  7 Pagesadvantage is to have a global strategy. Since opening in the 1900’s, Aldi has opened stores in over 18 countries and continues to grow their multinational enterprise (Aldi, 2017). There are several reasons why Aldi chooses to have a global presence which includes accessing larger markets and achieving economies of scale. To adapt to the culture in different countries, they vary the products sold in each store. Most importantly, Aldi has chosen to use a multi-domestic strategy to sustain a c ompetitiveRead MoreAldi s A Low Cost Strategy816 Words   |  4 PagesAldi is a discount retailer that was founded in Germany by the Albrecht brothers in 1946. The company owns over 10,000 stores in over 17 countries that generated $66 billion in sales in 2012.The retailer entered the US market in 1976 and now operates more than 1,200 stores in over 32 states with the plan to open 650 more until 2018. Aldi pursues a low-cost strategy. It is heavily focused on private labeled products, which account for 95% of all products in each Aldi store. The average store is locatedRead MoreBusiness Studies Assessment Task : Marketing2237 Words   |  9 Pages12 Business Studies Assessment Task: Marketing By Jordan Bridger Executive Summery This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides

The Physics of Pressure Cooker Essay - 1743 Words

The Physics of the Pressure Cooker Generally, water boils at 100 degree Celsius (212 degree Fahrenheit) in normal room temperature and pressure. If somebody boils the water for five minutes or for twenty minutes, the temperature will always remain the same. The pressure of air affects the boiling point of water. If air pressure is changed, then the boiling point will also change according to it (How does†). This is why a pressure cooker cooks food quickly as the pressure of the steam in the cooker gets as high as twice the normal pressure of the atmosphere. A this pressure, water gets boils at 120 degree centigrade (â€Å"Foundation†). Before defining the term pressure cooker, we have to know, what is pressure? Pressure is the†¦show more content†¦According to Bueche, Professor of Physics at University of Dayton, gases are greatly affected by the pressure and temperature. It was broadly studied during 1700s and earlier. He found two general laws by Boyle and Charles. â€Å"Boyle’s law relating the pressure of a gas at constant temperature to its volume states that the product of the pressure and the volume is a constant. In symbols, PV= (constant) temperature constant. A second law, Charles law, states that the pressure is proportional to the absolute temperature i.e. P= (constant) (T) volume constant† (Bueche, F. 194) where the temperature is measured on the Kelvin scale. If a gas is heated in a closed container, the pressure of the gas varies accordingly with the temperature and on the absolute temperature scale, the equation of which becomes P= (constant) (T). On combining the Boyle’s and Charles’s law we get the single equation PV= (constant) T where T is in degree Kelvin. If T (temperature) is constant, this equation resembles with the statement of Boyle’s law. Similarly, when V (volume) is constant, the equation resembles with the statement of Charles’s law (Bueche, F. 194). That is why when water boils, it produces steam and if it is not allowed to escape, pressure increases inside the cooker and results in higher temperature than possible normal conditions. The super-heated steam which is produced by high temperature makes the food cookShow MoreRelatedThe Existence Of Life And Energy1492 Words   |  6 Pagesbe a simple theory that had no impact on everything on the face of the earth. Energy is a part of what makes up the universe. The other part is matter, anything that takes up space and has mass. Energy is basically the capacity to do work, as per physics, and can be separated into two main forms: potential and kinetic. Potential energy is energy that is stored in everything around us, such as pencils, plants, and rocks. Interaction from another item is needed to release the potential energy in theseRead MoreInvestigatory Project3204 Words   |  13 PagesDioxide and living things 801. Homeopathy principles, facts and fictions PHYSICS   1. Fire and Burning- what factors affect burning?  (Quick) [Exp] 2. Fuels and their efficiency in producing energy. [Exp] 3. Musical instruments- the scientific principles behind them   [Exp] 4. Music Versus Noise- difference 5. Pendulums- how can a period of a pendulum be increased?   (Quick) [Exp] 6. Air Pressure (Code=IP050) - Water Pressure (Code=IP051) 7. How do you establish elevation from sea level? 8. Gears-Read MoreCelebrity Endorsements19810 Words   |  80 Pagesendorsements in advertising in India. Hindi film and TV stars as well as sportspersons began encroaching on a territory that was, until then, the exclusive domain of models. There was a spurt of advertising, featuring stars like Tabassum (Prestige pressure cookers), Jalal Agha (Pan Parag), Kapil Dev (Palmolive Shaving Cream) and Sunil Gavaskar (Dinesh Suitings). Of course, probably the first ad to cash in on star power in a strategic, long-term, mission statement kind of way was for Lux soap, a brand whichRead MoreFrench Terms for Ib Sl French B8316 Words   |  34 Pagessommeil sonner sonnette sourire surveiller tondeuse tondre vide to sit down to be wrong to bathe / to have a bath bath (tub) bath brush to brush to get changed lying down / in bed to lie down / go to bed to cook / to bake cooking, kitchen / chef, cook cooker / stove to clear away to go down / get off, out / to stay at to relax to sleep / dormitory shower / to shower asleep to go to sleep to keep / look after to dress inhabitant / to live introduce to wash to get up / stand up to read to put to set theRead MoreW1 Active Adj14109 Words   |  57 PagesW3 contract n S1, W1 contrast n W2 contribute v S3, W2 contribution n S2, W2 control n S1, W1 control v S2, W1 convenient adj S3 convention n W2 conventional adj W3 conversation n S1, W2 convert v W3 conviction n W3 convince v S3, W3 cook v S1, W3 cooker n S3 cookie n S3, W3 cool adj S2, W3 cool v S2 cooperation n S3, W3 cope v S2, W3 copy n S1, W2 copy v S2 core n W3 corn n S3 corner n S1, W2 correct adj S1, W2 correct v S3 corridor n S3, W3 cost n S1, W1 cost v S1, W2 cottage n S3, W3 cotton n W3Re ad MoreIgbo Dictionary129408 Words   |  518 PagesA. plentifulness; increase B. wealth; riches (cf. à  kà ¹Ã¯â‚¬ ¥) shout at; rebuke; chide; scold scold, etc.: á »Å' bà  Ãƒ  là ¬Ã¯â‚¬ ¬ yà   mÌ€ ba He scolded him peel (with knife) á »Å' nà  -à  ba jÄ « He is peeling yams peel completely break (under pressure); burst (as of weak clay pot with water in it being broken by pressure of the water; of fufu balls breaking in the pot during boiling): ÃÅ'tà ¨ afà ¹Ã¯â‚¬ ¥ akÄ rá »  aka, á »  gà  -à  ba mà   á »â€¹ tanye mmÄ «li n’imÄ“ ya That pot is not strong; it will break if you pour water into it breaking be (doing something);

Negligence Business Outcome

Question: Discuss about theNegligence Business Outcome. Answer: Introduction To be liable under the law, it means that the person is responsible for the outcome of a particular result. Therefore, for liability to occur there must be the element of intent. For a person to be held accountable for an offense that he did not have the intention of committing, then the elements of negligence must exist. Negligence will only occur if the offender did not have the intention of committing the offense. On most occasions, business organizations normally commit negligence. This is because they fail to carry their mandate efficiently, hence breaching the duty of care that they owe to other parties. Therefore, business organizations can be liable for the offence of negligence when they owe a duty of care to the plaintiff, and they fail to honor the duty under consideration. This is a principle that was established in Donoghue v Stevenson. In this case, the court ruled that for the offence of negligence to be proved, the defendant must owe a duty of care to the plaintiff, and he has failed to honor the identified duty (Zirkel Clark, 2007). Furthermore, because of the failure to honor the identified duty of care, the plaintiff suffered injury. On this basis, if the actions of the business organization will cause injury, then the organization will be liable for negligence. For purposes of limiting the liability of negligence, the business organization must provide information to all its stakeholders, about its activities. For instance, an organization selling electronics must inform all its customers on the quality of the materials they are selling, their defects and strengths (Zipursky, 2015). This may help to save the business organization from lawsuits that may emerge due to unmet expectations. The organization must also insist that its employees follow the law and observe ethics, while associating with the stakeholders of the organization. Finally, for a business organization to be liable for negligence, it must be owing a duty of care to the plaintiff, and the plaintiff must have suffered harm from the actions of the business. The harm can either be physical, financial or psychological. References Zipursky, B. C. (2015). Reasonableness in and out of Negligence Law.University of Pennsylvania Law Review,163, 2131. Zirkel, P. A., Clark, J. H. (2007). School negligence case law trends.S. Ill. ULJ,32, 345.

Sociological Perspectives on the Family free essay sample

Sociological Perspectives on the Family SOC101: Introduction to Sociology Instructor:   Jeanette  Maxey August 15, 2011 Sociological Perspectives on the Family In the field of sociology, there are numerous approaches sociologists reflect on when studying humankind’s behavior. Sociologists argue that no single theory is correct by itself; but to a certain extent, they draw on all of them for various purposes. Sociologists vision the social world in diverse ways, meaning seeing the world as stable and a continuing entity. Those who have this view contend they are impressed with the endurance of social institutions such as family. Family is â€Å"one of the most important aspects of what happens to us over the life course. † (Vissing, 2011) However, historically, the three major theoretical perspectives, functionalism, conflict, and interactionism, are most commonly considered and used by sociologists (Vissing, 2011). Some details about family are the three major groups: theoretical, perspective, impact, and the institution. By evaluating the family unit from various sociological viewpoints gives insight into the development of socialization within the familial framework and society at large. We will write a custom essay sample on Sociological Perspectives on the Family or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Institute of Family The family unit is often seen as a societal institution which initiates the positive and negative process of social interactions between people. Over the last decade what constitutes the family unit has changed throughout the world. Family units in today’s environment are diverse in nature and may go beyond the scope of just parents and their children. Families can consist of variations in relationships such as close relatives, stepparents, half siblings and/or extended non-biological members. Typically, immediate family members live in the same household, nearby, or close in heart until a state of maturation or appropriate age has been attained. Most often members of the families have intimate and personal relationships with each other. According to B. Weston, â€Å"Americans are strongly committed to marriage, like southern Europeans, and also strongly committed to individualism, like northern Europeans. (Weston, 2010) Within the family unit there is a continuation of social interactions between members that can influence and shape peoples responses and reactions to their larger societies. Functionalism Theory The functionalism perspective studies society on a macro-sociological level. Functionalists contend that all societal institutions are an enormous network of connected parts working together preserving the social system as a whole to create and maintain stability. Functionalists have a positive view of society. Their premise is that society is a living organism much like the human body in which each organ plays a vital role in its survival (Vissing, 2011). Similar to the operation of the human anatomy, functionalists perceive that society goes through an analysis and diagnosis of the workings of the system resulting in solutions to restore optimal balance. Functionalism further contends that each member of the family is interdependent of each other and contributes to the functioning of the family as a whole. When family members are doing their part, there is balance, peace and unity. When a single member rebels against their role or responsibilities, the family suffers as a whole causing imbalance, stress, discord and dysfunctional tendencies. Functionalism suggests that the family works best when each member has input to agree or disagree on decisions. Having input is a sense of empowerment which allows each member to feel validated, and the family can grow based on the idea of consensus of the group versus authoritarianism. With consensus and cooperation the functional family is better able to contribute to the larger society. Individuals Functionalists believe individuals are socially shaped to perform societal functions (Vissing, 2011). According to information obtained from the Stanford Encyclopedia of Philosophy (Miller, 2007) functionalists argue that the family unit as a whole is more important than merely one individual, because they are a product of social influences such as their family, friends, and educational background. Thus, the individual is produced by society. From the functionalist perspective, one could conclude that the individual’s perspective is shaped by understanding their role, function and responsibility within the family unit. Unity and progress are achieved when each individual understands, commits, accepts responsibility and is accountable in their role. Discord and chaos are achieved when even one member does not understand, will not commit or refuses to accept and function within their role. For example, a father would be expected to be one who must provide and protect his family. This is based on standards of expectations of what fathers are supposed to do and what fatherhood means in the given society of which they belong. Individuals who adhere to functionalism would be rooted in their functions, roles, and expectations that are expected of them. Social Change Functionalists believe societal change is predictable and positive (Vissing, 2011). Social change within the family is planned for and expected. Social change and interaction within the family is hoped for as a child grows. A toddler learns to walk; children learn to dress themselves; and teens begin choosing their own music and style of dress. By graduation they are almost autonomous. As long as children and parents agree with the roles they are expected to fill, the family can live in harmony and be productive. Views of Society Functionalists view the family unit as a necessary and vital contribution to the greater society. Those who adhere to the functionalist theory contend that family’s original purpose was to meet the needs of the community and social order. Family and community have a mutual productive relationship. Families give back to society through working, paying taxes, and becoming educated. Functionalists believe that families work together within their own micro level society as a means of improving their internal environments. Further, functionalism contends that society order is maintained through cooperation and consensus by its members (Vissing, 2011). Children and parents will view society based on the perspective of functionalism. Within the family unit, if healthy interaction and understanding has occurred during the development of roles and functions, children and parents will be optimistic about success in society and become contributors. They will look at society and determine what role they are to play and live accordingly. Children should be taught that living according to certain expectations is not burdensome. Parents will have learned that discussing roles with their children does not have to be threatening and does not necessarily undermine their role as parents. Within the functionalist perspective, individuals are prepared to function within society. Conflict Theory The conflict theory is associated with both Karl Marx and Max Weber. This perspective, similar to functionalism, approaches society on a macro-sociological level. The conflict theory has a pessimistic view of society. The conflict perspective consists of three Key concepts: inequality, capitalism and stratification (Vissing, 2011). Karl Marx contends that the dominant society creates institutional laws and enforces systems that support its power and control of resources (Vissing, 2011). Unlike Marx, Max Weber contends that there are many status groups who have various degrees of social power. In contrast, Marx believed there were only two: capitalist and the working group. Weber further contends that power plays a role in ethnicity, religion, politics, and gender (Zarka, 2007). The conflict perspective views society as struggles and tension between the groups. Social Change Conflict sociologists contend that while social change is a source of conflict and stress, it takes place on an ongoing basis and may have positive outcomes (Vissing, 2011). Children desire more freedom than responsibility. Parents desire their children to exhibit responsibility in order to earn freedom. Change seems to not occur quickly enough for the children and too quickly for most parents. Views of Society Families who adhere to the conflict theory have been preconditioned to view life as a conflict; therefore, they view society as a constant conflict of desires and lifestyles. As family members encounter situations they do not like they may seek to undermine or even ignore that aspect of society; if there are interpersonal problems family members may be uninterested in discussing roles. They may concentrate on rebelling against the person they are in conflict with or removing the individual from the position of authority over them. Interactionism Theory George Herbert Mead was credited for pioneering the interactionist perspective. Mead, a professor at the University of Chicago, focused on the study of one-to-one situations and other small groups. Mead focused his attention on body language such as a frown or nod. Sociologist Charles Horton Cooley shared Meads views. Mead based his theory on the belief that humankind’s cognition and behavior is fundamentally social. He concluded that language is an enabling symbol of social interaction. The commonality of symbols is what allows meaningful interactions between humans, as well as the facilitation of the development of roles and the formation of self-concept (Victor, 2010). Interactionists view society as active in influencing and affecting everyday social interactions. Society is viewed on micro-sociological level as a method to understand the larger society. Key concepts are symbols, nonverbal communication, and face-to-face interactions. The Family Unit Symbolic interactionists explain the family unit in terms of the subjective meanings and daily interpretations that people give to their lives. For interactionists, families are living forms that change overtime. The family unit is not based on cultural or legal prescriptions but on the shared meanings that result from the interactions of its members. Further, they contend that the family unit is vital to understanding the dynamic interrelationship between self and society (Reynolds, Herman-Kinney, 2003). Family members attach meaning to words and symbols and extract meaning from them. For example, a parent who may tell their child to go clean their room attaches certain meaning to the word â€Å"clean. The child typically applies a completely different and more liberal meaning of the word â€Å"clean. † Another illustration of interactionism is the word â€Å"fair†. Children often clam that their parents are not being fair because they do not buy them the latest cell phone or newest brand sneaker like their friends have. On the other hand, parents may feel as though it is not fair that their children complet e very few chores around the house or constantly complain about anything they are asked to do; yet, the children expect to have food on the table, a roof over their heads, left alone, chauffeured at the last minute and financially funded. Individuals Interactionist sociologists view the individual as having the ability to manipulate symbols and shape their social worlds through interactions. They believe that individuals derive their self concepts from memberships in social groups and categories. â€Å"Symbolic interactionism also helps to account for the formation and preservation of culture, institutions and social roles in society† (Vissing, 2011). As individuals manipulate symbols and shape their social worlds they may identify with the various interpretations and definitions of identical words or icons. For instance, many parents interpret enormous baggy pants hanging low around a teenager’s knees as a sign of bad taste, to say the least. Teenage boys, of course, interpret this symbol as stylish and fitting in with their peers. Social Change Interactionists believe that social change is a reflection of people’s communications with others and their social position (Vissing, 2011). In families, parents have a tendency to remain â€Å"old fashioned† in regards to the symbols they use and understand. Styles of clothing, taste in music, and appropriate ways of displaying feelings are all areas that are changing. Conflict will inevitably occur unless parents and children are able to come to a mutual understanding regarding these symbols. However, if they are able reach an agreement, change can become an enjoyable experience. Views of Society Life is made up of encounters with other people who attribute different meanings to identical symbols. Interactionists contend that social order is maintained by sharing understanding of everyday behaviors (Vissing, 2011). For families who have devised a healthy way to discuss and debate the meaning of shared symbols, social interaction may be a healthy venture. Families who refuse to acknowledge the possibility that another’s interpretation of a particular symbol may be as equally valid as their own, may experience a life of constant confrontations in which neither party understands each other. The individual may constantly feel misunderstood, superior to his/her peers, and/or disillusioned with others and perhaps with life because they have never considered that their own interpretation may be wrong or at least one of many correct interpretations. Similarities and Differences of the Theories Functionalism provides a positive platform for viewing society; although interactionism does so as well. The conflict theory is very negative and pessimistic in its view of society. Conflict is assumed and little energy is devoted to solving it because the underlying assumption is that it is an expected constant. Interactionism can be extremely positive if helpful strategies have been learned that can be used in interactions with others. However, it can be negative if individuals are locked into their personal views. Additionally, in contrast to functionalism and conflict perspectives that study society on a macro-sociological level, interactionists employ micro-sociology (Vissing, 2011). Evaluating the family unit from various sociological viewpoints gives insight into the development of socialization within the familial framework and society at large. Reference Miller, S. (2007). Social Institutions. Stanford encyclopedia of philosophy. Retrieved August 10, 2011 from http://plato. stanford. edu/entries/social-institutions Reynolds, L. , Herman-Kinney, N. (2003). Handbook of symbolic interactionism. Walnut Creek, CA: AltaMira Press. Vissing, Y. (2011). Introduction to Sociology. San Diego, CA: Bridgepoint Education, Inc. Retrieved from https://content. ashford. edu Weston,  B. (2010,  February). The marriage-go-round: the state of marriage and the family in America today. Choice,  47(6),  1172. Retrieved August 09, 2011, from Research Library. (Document ID:  1961252341). Zarka, H. (2007, June 05). Karl Marx and max weber: fathers of sociological theories. Retrieved from http://www. associatedcontent. com/article/267349/ karl_marx _ and_max_weber_fathers_of_pg2. html? cat=4.

Free Essays on Embraced By The Light

Embraced By The Light By, Betty J. Eadie Embraced By The Light is a wonderful book based on Betty Eadie’s experience with life after death. It starts off with her in the hospital waiting to get a hysterectomy. After her husband Joe leaves the hospital to go home and tend to their 7 children she starts to reminisce on her past as a young child. She talks about her parents and how her mother was an American Indian and how her father was a white man. Her parents divorced and her mother had to work full time just to make ends meat. Since her mother didn’t have enough money for a babysitter, Betty had to go to an Indian boarding school and was taught to fear God. One day she asked one of the nuns about God’s existence and was beat severely for it and had to go to the hospital. While in the hospital she had her first near death experience and talked about how she was cradled in a man’s arms that had a bright glow to him and had a long flowing beard. Then she enters back into her body and continues on with her life. At age fifteen Betty got married and had 4 kids with their youngest dying of SIDS at only three months of age. After six years of marriage Betty and her husband divorced. The Christmas following her divorce she met her soon to be husband, Joe. The two of them ended up having three kids together. There youngest was expected to be retarded even deformed if given birth to. They thought about having an abortion but decided to have the baby anyway. On June 19, 1968 Betty went into labor and had the baby. After thinking for nine months what the baby would like, a healthy baby boy was born, nothing wrong with it what so ever. She went into surgery the next morning. That night after surgery she was laying in bed and fell asleep, she woke up to feel her spirit drifting up off her body. As she rose from her body she looked down to see someone, she couldn’t tell at first that the body was hers until she d... Free Essays on Embraced By The Light Free Essays on Embraced By The Light Embraced By The Light By, Betty J. Eadie Embraced By The Light is a wonderful book based on Betty Eadie’s experience with life after death. It starts off with her in the hospital waiting to get a hysterectomy. After her husband Joe leaves the hospital to go home and tend to their 7 children she starts to reminisce on her past as a young child. She talks about her parents and how her mother was an American Indian and how her father was a white man. Her parents divorced and her mother had to work full time just to make ends meat. Since her mother didn’t have enough money for a babysitter, Betty had to go to an Indian boarding school and was taught to fear God. One day she asked one of the nuns about God’s existence and was beat severely for it and had to go to the hospital. While in the hospital she had her first near death experience and talked about how she was cradled in a man’s arms that had a bright glow to him and had a long flowing beard. Then she enters back into her body and continues on with her life. At age fifteen Betty got married and had 4 kids with their youngest dying of SIDS at only three months of age. After six years of marriage Betty and her husband divorced. The Christmas following her divorce she met her soon to be husband, Joe. The two of them ended up having three kids together. There youngest was expected to be retarded even deformed if given birth to. They thought about having an abortion but decided to have the baby anyway. On June 19, 1968 Betty went into labor and had the baby. After thinking for nine months what the baby would like, a healthy baby boy was born, nothing wrong with it what so ever. She went into surgery the next morning. That night after surgery she was laying in bed and fell asleep, she woke up to feel her spirit drifting up off her body. As she rose from her body she looked down to see someone, she couldn’t tell at first that the body was hers until she d...

Pyramids - Enormous Ancient Symbols of Power

Pyramids - Enormous Ancient Symbols of Power A pyramid is a type of huge ancient building  that is a member of the class of structures known as public or monumental architecture. The archetypal pyramid like those at Giza in Egypt is a mass of stone or earth with a rectangular base and four steeply sloping sides that meet in a point at the top. But pyramids come in many different forms- some are round or oval or rectangular at the base, and they can be smooth-sided, or stepped, or truncated with a flat platform topped by a temple. Pyramids, more or less, are not buildings that people walk into, but rather huge monolithic structures meant to make people awestruck. Did You Know? The oldest pyramid is Djosers Step Pyramid in Egypt, built about 2600 BCEThe largest pyramid is Cholula in Puebla, Mexico, covering an area about four times as large as the Giza pyramids in Egypt Who Built the Pyramids? Pyramids are found in several cultures around the world. The most famous are those in Egypt, where the tradition of the construction of masonry pyramids as tombs began in the Old Kingdom (2686–2160 BCE). In the Americas, monumental earthen structures called pyramids by archaeologists were constructed as early as the Caral-Supe society (2600–2000 BCE) in Peru, similar in age to those of the ancient Egyptian, but, of course, totally separate cultural innovations. The Cahokia Mounds State Historic Site preserves the burial mounds of an Indian civilization which inhabited the area from 900 to 1500 AD. | Location: Collinsville, Illinois, USA. Michael S. Lewis / Getty Images Later American societies who built pointy- or platform-topped, slope-sided stone or earthen pyramids include the Olmec, Moche, and Maya; theres also an argument to be made that the earthen Mississippian mounds such as Cahokia of southeastern North America should be classed as pyramids. Etymology While scholars are not in total agreement, the word pyramid is apparently from the Latin pyramis, a word which refers specifically to the Egyptian pyramids. Pyramis (which is apparently unrelated to the old Mesopotamian tragic myth of Pyramus and Thisbe) in turn is derived from the original Greek word puramid. Interestingly, puramid means cake made out of roasted wheat. One theory for why the Greeks used the word puramid to refer to the Egyptian pyramids is that they were making a joke, that the cake had a pyramid shape and calling the Egyptian structures pyramids was slighting the Egyptian technological capabilities. Another possibility is that the shape of the cakes was (more or less) a marketing device, the cakes made to look like the pyramids. Another possibility is that pyramid is an alteration of the original Egyptian hieroglyph for pyramid- MR, sometimes written as mer, mir, or pimar. See the discussions in Swartzman, Romer, and Harper, among lots of others. In any case, the word pyramid was at some point also assigned to the pyramid geometric shape (or possibly vice versa), which is basically a polyhedron made up of connected polygons, such that the sloping sides of a pyramid are triangles. Why Build a Pyramid? Close Up View of Casing Stones of the Bent Pyramid. MedioImages / Photodisc / Getty Images While we dont have any way of knowing for sure why the pyramids were built, we have lots of educated guesses. The most basic is as a form of propaganda. Pyramids can be seen as a visual expression of the political power of a ruler, one who at a minimum had the ability to arrange to have an extremely skilled architect plan such a massive monument  and to have laborers mine the stone and construct it to specifications. Pyramids are often explicit references to mountains, the elite person reconstructing and reconfiguring the natural landscape in a way that no other monumental architecture really can. Pyramids may have been built to impress the citizenry  or the political enemies inside or outside the society. They may even have fulfilled a role empowering non-elites, who may have seen the structures as proof that their leaders were able to protect them. Pyramids as burial places- not all pyramids had burials- may also have been commemorative constructions that brought continuity to a society in the form of ancestor worship: the king is always with us. Pyramids may also have been the stage on which social drama could occur. As the visual focus of large numbers of people, pyramids may have been designed to define, separate, include, or exclude segments of the society. What are Pyramids? Like other forms of monumental architecture, pyramid construction holds clues to what the purpose might be. Pyramids are of a size and quality of construction that greatly exceeds what is required by practical needsafter all, who needs a pyramid? Societies which build pyramids invariably are those based on ranked classes, orders or estates; the pyramids are often not built just on a lavish scale, they are carefully planned to suit a particular astronomical orientation and geometrical perfection. They are symbols of permanence in a world where lives are short; they are a visual symbol of power in a world where power is transitory. Egyptian Pyramids Step Pyramid of Djoser and Associated Shrines. Print Collector / Hulton Archive / Getty Images The best-known pyramids in the world are those of the Old Kingdom in Egypt. The precursors of the pyramids were called mastaba, rectangular mudbrick burial structures built as tombs for the rulers of the predynastic period. Eventually, those rulers wanted larger and larger burial facilities, and the oldest pyramid in Egypt was the Step Pyramid of Djoser, built about 2700 BCE. Most of the Giza pyramids are pyramid-shaped, four flat smooth sides rising to a point.   The largest of the pyramids is the Great Pyramid of Giza, built for the 4th dynasty Old Kingdom Pharaoh Khufu (Greek Cheops), in the 26th century BCE. It is massive, covers an area of 13 acres, made from 2,300,000 limestone blocks each weighing an average of 2.5 tons, and rising to a height of 481 feet.   Great Pyramid at Giza (Old Kingdom Egypt)Step Pyramid of Djoser (Old Kingdom Egypt)Menkaures Pyramid (Old Kingdom Egypt)Khafres Pyramid (Old Kingdom Egypt)Bent Pyramid (Old Kingdom Egypt) Mesopotamia Elamite complex in the Khuzestan province of Iran, it is one of the few existing ziggurats outside Mesopotamia. Kaveh Kazemi / Getty Images The ancient Mesopotamians also built pyramids, known as ziggurats, stepped and built of sun-dried brick at its core, then veneered with a protective layer of fire-baked brick. Some of the brick was glazed in colors. The earliest known is located at Tepe Sialk in Iran, constructed in the early 3rd millennium BCE; not much is left but part of the foundations; precursor mastaba-like structures date to the Ubaid period. Each of the Sumerian, Babylonian, Assyrian, and Elamite cities in Mesopotamia had a ziggurat, and each ziggurat had a flat top where the temple or house of the citys deity. The one in Babylon likely inspired the Tower of Babylon verses in the bible. The best preserved of the 20 or so known ziggurats is that at Chogha Zanbil in Khuzestan, Iran, built about 1250 BCE for the Elamite king Untash-Huban. Several levels are missing today, but it once stood about 175 feet tall, with a square base measuring about 346 feet on a side.   Central America Lava Field at Cuicuilco (Mexico). Flowers bloom on the 50 BC eruption at Cuicuilco, they pyramid in the background. vladimix Pyramids in Central America were made by several different cultural groups, the Olmec, Maya, Aztec, Toltec, and Zapotec societies. Almost all of the Central American pyramids have square or rectangular bases, stepped sides, and flat tops. They are made of stone or earth or a mixture of both.   The oldest pyramid in central America was built during the early 4th century BCE, the Great Pyramid of Complex C at the Olmec site of La Venta. It is massive, 110 feet high and was a rectangular pyramid with stepped sides, made from adobe brick. It has been severely eroded into its current conical shape.   The largest pyramid in Central America is at the Teotihuacano site of Cholula., known as the Great Pyramid, La Gran Pirmide, or Tlachihualtepetl. Construction began in the 3rd century BCE, and it eventually grew to have a square base of 1,500 x 1,500 feet, or about four times that of the Giza pyramid, rising to a height of 217 feet. It is the largest pyramid on earth (just not the tallest).  It features a core of adobe brick covered over by a veneer of mortared stone which in turn was covered by a plaster surface.   The pyramid at the site of Cuicuilco near Mexico City is in the form of a truncated cone.  Pyramid A at the site of Cuicuilco was built about 150–50 BCE, but buried by the eruption of Xitli volcano in 450 CE.   ï » ¿Teotihuacan, Mexico Monte Alban, MexicoChichà ©n Itz, Mexico (Maya)Copan, Honduras (Maya)Palenque, Mexico (Maya)Tenochtitlan, Mexico (Aztec)Tikal, Belize (Maya) South America Sipan Pyramid, Peru (Moche)Huaca del Sol, Peru (Moche) North America Cahokia, Illinois (Mississippian)Etowah, Alabama (Mississippian)Aztalan, Wisconsin (Mississippian) Sources Harper D. 2001-2016. Pyramid: Online Etymology Dictionary. Accessed 25 December 2016.Moore JD. 1996. Architecture and Power in the Ancient Andes: The Archaeology of Public Buildings. New York: Cambridge University Press.Osborne JF. 2014. Approaching Monumentality in Archaeology. Albany: SUNY Press.Pluckhahn TJ, Thompson VD, and Rink WJ. 2016. Evidence for Stepped Pyramids of Shell in the Woodland Period of Eastern North America. American Antiquity 81(2):345-363.Romer J. 2007. The Great Pyramid: Ancient Egypt Revisited. New York: Cambridge University Press.Swartzman S. 1994. The Words of Mathematics: An Etymological Dictionary of Mathematical Terms. Washington DC: Mathematical Association of America.Trigger BG. 1990. Monumental architecture: . World Archaeology 22(2):119-132.behavioursymbolicofexplanationthermodynamicA Uziel J. 2010. Middle Bronze Age Ramparts: Functional and Symbolic Structures. Palestine Exploration Quarterly 142(1):24-30.Wicke CR. 1965. Pyramids and Temple Mounds: Mesoamerican Ceremonial Architecture in Eastern North America. American Antiquity 30(4):409-420.

Strategic Plan Part 1 Research Paper Example | Topics and Well Written Essays - 1000 words

Strategic Plan Part 1 - Research Paper Example The company will be known under the name and style of Mangoamla Juice Centers LLC and juices will have 4-5 variances such as pure amla juice mixed with ginger and turmeric, pure mangosteen with ginger and turmeric, mangosteen-amla mix and so on. The products that the company aims to serve are different than any available product in the market as nowhere fresh juices prepared from amla and mangosteen are served that are full of antioxidants. Antioxidants protect cells of the human body from cancer causing free radicals. Mangoamla Juice Centers aims at not only building awareness about antioxidant rich fruits but also make them available to the masses in their vicinity (Carlsen, 2013). Amla Mangosteen Vision Statement Mangoamla Juice Centers’ vision statement is to enrich the people’s health with naturally occurring antioxidants and become a champion in protecting people’s health. Mission Statement Mangoamla Juice Centers’ mission statement is to satisfy hea lth-conscious masses with the organically grown antioxidant-rich fruits and herbs derived from the Mother Nature and help people build strong immune power to keep from deadly diseases. Our Values Integrity: We always offer what we convey. Transparency: We are transparent in what we offer. Fairness: We are always fair to our customers. Responsibility: We consider ourselves responsible and accountable to the community where we live and operate. Defining Values Talking about transparency, the company will specify all ingredients and its proportion clearly in its all typical servings. Whatever specified will be offered with full integrity and honesty. The company will take social responsibility and delve into the issues that the farming community faces in growing amla and mangosteen crops in their countries, vital for the company’s continuance and business growth. The company will advise them on increasing crop yields while farming organically; for sustainable ways of farming and the ways to reduce labor in plucking the crop thus, helping them to increase their earnings. The company will be most diligent in following all applicable laws and regulations following ethical business practices at all levels. All activities will be done in line with the best environmental practices and sustainability growth. Strategic Direction The vision, mission and values as described above will guide the organization’s overall business and marketing strategy. The company will continue to find innovative ways and introduce new products and flavors to retain customers and attract new ones. The product quality will be of highest standard and will never be compromised at any given time. The thrust will be on quicker and fast paced services with minimal waiting period in the center. The customers will be provided with pleasant and cozy environment that they can always cherish with. Understanding Customer Needs Arthritis, gout, cancer ailments, asthma and many chronic ailmen ts have been plaguing the US society since long (CDC, 2012). Traditional medicines suppress these ailments for some time but cannot treat them fully. Moreover, perennial consumption of these medicines causes huge side effects. Obama initiative is aimed at not only to provide proper treatment opportunities to all in the society but it also aims at preventive measures and raising general health standards of the people. A large number of the people in the US

Barbara Ehrenreichs Pathologies of Hope Essay Example | Topics and Well Written Essays - 750 words

Barbara Ehrenreichs Pathologies of Hope - Essay Example The purpose of  Ehrenreich's essay is to convince her readers that hope is being marketed as a glorified cure-all for every trouble in contemporary society. She aims to destroy the myth that hope is the key to happiness. Ehrenreich argues that hope has negative effects and advocates a more realistic attitude towards life. Ehrenreich’s criticism of hope as a universal remedy for life is valid, but her stand may not be applicable to every individual. Ehrenreich categorically declares, â€Å"I hate hope.† She regrets that the marketing of hope has become a major â€Å"self-improvement industry† in America, with self-help books, life-improvement coaches and motivational speakers establishing an increasing â€Å"Cult of Positivity.† Positive psychology takes on academic credentials with the emergence of courses in reputed college campuses. Ehrenreich concedes that the maintenance of an overtly positive attitude is all for the good of social interaction. However, she objects to the irrationality of clinging on to optimistic thinking, irrespective of the actual gravity of the situation. She equates such unwarranted hope as being out of touch with reality. She criticizes the pressure to hold on to a positive attitude â€Å"whether or not it is justified by the actual circumstances† (Ehrenreich). Ehrenreich points out that even the academically credentialed positive psychologists admit that â€Å"a healthy dose of negative thinking† is necessary for some situations, such as piloting an airplane. They also concede that their rules do not apply to people living under extreme conditions of stress, such as poverty of war. Ehrenreich extends these examples to other instances, such as car driving and child rearing. She disputes the validity of studies which claim to prove â€Å"the health-enhancing effects of positivity† and its contribution to happiness or success at the workplace.

Film and Photographic Equipment Essay Example for Free

Film and Photographic Equipment Essay As of the time of the case, 2007, although IMAX was involved in three different industries, the case suggests that it was primarily in Photographic Equipment and Supplier industry primarily because about 51 per cent of its total revenue of IMAX was system sale. Therefore, the following analysis will focus on that industry. Bargaining Power of Suppliers Major suppliers of photographic equipment and supplier industry may include manufacturers producing relevant components of any kind of equipment, contractors making the complete equipment, and so forth. From my viewpoint, the suppliers’ bargaining power is low because of several reasons. First, along with the development of photographically relevant equipment, although the products firms provide are technically concentrated, there are certain standards recognized and adopted, such as film size of 35 mm or certain sizes of lens filter, in the industry. Therefore, the switching cost for their buyers is low. Second, photographic equipment and supplier industry is an important customer to its supplier group. Specifically, the usage of the products that the supplier group provides is limited to machinery or equipment in other industries. Besides, although there are few substitute products, which situation generally increases supplier group’s bargaining power, firms in photographic equipment and supplier industry still can easily find other manufacturers with lower cost. Bargaining Power of Buyers The buyer group of photographic equipment and supplier industry is enormous, ranging from B2B buyers like motion picture production firms to B2C buyers like customers who purchase digital single lens cameras. Considering the difference of consuming difference of buyers and following reasons, the bargaining power of buyers is medium. First, sales volume varies among different segments. For example, motion movie production studios or chain multiplexes may have high bargaining power because of high purchasing volumes; on the other hand, customers who go to Staple to purchase a copy machine have little or no bargaining power. Second, the products in photographic equipment and supplier industry are generally undifferentiated because of aforementioned regular standard existing, and therefore bargaining power increases. However, exception could be that once new products are launched with attracting feature and highly accepted by buyers, such as IMAX format, the bargaining power decreases. Moreover, because of the great scope of photographic equipment, switching cost varies extremely, taking the difference between cameras shooting in IMAX digital format and little digital cameras from all brands in the market as example. Besides, backward integrations are less likely to happen compared to forward integrations from supplier group. Threat of Substitute Products In photographic equipment and supplier industry, treat of substitute is low primarily because products from this industry has been evolving for decades and has become essential goods. For instance, copy machine, also provided from the industry, has become essential equipment in firms and institutions. Although the substitute products to this example could be pens and paper, few people really would do that for efficiency concern, and therefore the switching cost is high. Intensity of Rivalry Competition in photographic equipment and supplier industry is intense for reasons. Because of the specialized nature of the products, generally exist barrier is high for big companies like Cannon, Nikon, and Xerox, and those major competitors are highly committed to the industry by providing products with advanced technology and competing against each other intensively. Although some products in the industry can differentiate themselves from others and protected by patents for a period of time, new film format from IMAX for example, once competitors foresee the great potential profitability, it is not difficult for them to produce products with similar features to split the market share. Threat of Entry From my viewpoint, the threat of entry in the industry is medium. Take multi-business electronics suppliers such as Sony and Samsung as example, they supply various lines of products and compete against each other. Even photographic equipment is not their primary selling product, supported by strong capital and experienced RD departments, those companies are able to enter photographic equipment and supplier industry and split a piece of market share, primarily because of their existing reputation from relevant electronics industry. To deal with new coming competitors, current suppliers are less likely to have continuous price cutting battles because of high fixed costs; instead, it is more likely to increase investments, like RD, and product lines to keep market share in every targeted segment. An obvious example is that when Sony entered digital single lens camera market with cheaper price, other major suppliers like Nikon and Cannon did not cut price on existing premium products but expanded product lines to launch cheaper products competing directly to Sony. In short, the barrier is not so high for certain new competitors to come into the industry, but because of the intense reaction from existing players, the impact and threat new comings bring in is moderate. Competitive Advantages Advanced Technology One of the competitive advantages of IMAX and the most distinguishing characteristics that differentiate the company from its competitors is its advanced and unique technology that brings new formats, and other associated system equipment like screen and projector into the industry. The key element contributes to this advantage is that the company was committed to invest in RD. In return, the company was granted many patents that would keep the company in a unique position and from direct competition in the industry. Products Quality Control and Relationship Another IMAX’s competitive advantage is its quality control of products and system implementation. With its distinguishing technology, IMAX had been implementing the system into multiple locations, including multiplexes and education institutions, and because of its strict quality control and maintenance service, the company could maintain good relationship with diverse customers. The agreement of theatrical system implementation and service is an advantage for IMX to generate revenue not only from one-time transactions but long term profit splitting. Brand image and Product Distribution Diversity IMAX has built a unique brand image both from hardware and software perspectives and that also remains the company competitive. First, people would recognize IMAX as a prestigious theatrical system supplier based on their experience from multiple locations. Especially when major multiplex brands and education institutions carry its system, it’s very likely that people would naturally feel IMAX credible. The consequence is beneficial for IMX to expand business later, such as entering home theater system market. From the software perspective, especially the company’s educational entertainment production, not only create revenue other than just from commercial production but catch the trend of increased consumption of educational entertainment. The situation help IMAX build up a unique brand image that its production is not only commercial but educational so that people would have more trust in the company’s future motion picture production. To sum up, although IMAX has several competitive advantages, not all of them will last for too long. For instance, competitors could match up with its advances technology by inventing other formats and once they are accepted by end consumers, it will become a big threat for the company; On the other hand, some advantages could last for a long time once IMAX take good care of them. For example, the brand image being as a well motion picture production supplier is one that can remain in consumers’ minds for a long time and that’s not what new competitors can achieve in a short time. Corporate Advantages From my viewpoint, IMAX has corporate advantages because of its diverse productions from equipment supplier, motion picture production, and distribution industry. However, the most important issue is how to leverage those segments to increase the company’s growth. Business Resources  IMAX’s core business, photographic equipment and supplier, provides capabilities to enhance all its business. The company has created competitive advantages as mentioned and those advantages enhance the company’s business across industries. For instance, for its motion picture production business, all the films are shot in new IMAX formats, film or digital, by the equipment its own supplier segment produces, it reduce huge cost for format conversion compared to other films shot in different formats y other studios. Organization Because of the narrow scope of the business, coordination among different sectors in the organization is critical for IMX. For instance, the vertical integration of the business allows the company to share resources such as instant feedbacks for its RD department from motion picture production sector. By sharing these experience and information, the company will have the ability to forecast and adapt to new opportunities sh ortly in the future for every sectors in its value chain. In short, IMAX’s corporate advantages come from its competitive advantages and vertical integration. Because its business is based on unique technology and coordinated the whole value chain, it is not easy for competitors to imitate and therefore time for its corporate advantages is expected to last. Recommendations Keep Diversity of Production To answer the question that if IMAX would lose its differentiation because of numerous Hollywood films, my recommendation is that IMAX should keep doing converting Hollywood films and at the same time producing educational films. One reason is that format conversion brings good revenue for IMAX and people would be able to tell the difference between Hollywood movies in IMAX format and its own production. On the other hand, IMAX should keep catching on the trend of the increasing consumption of educational entertainment, because the company has been building up a good image distributing films in educational institutions and such would also prevent the erosion of its brand image. Not Sold to Larger Studios  Another recommendation for IMAX is that it should not be sold to a larger studio, and the main reason is that IMAX has already created its own competitive and corporate advantages and they are not easy to imitate. What IMAX should do is properly exploiting its assets, both tangible and intangible. Although the company in motion picture production industry is small and face competitors like Pixar, it should still stay on the track catching the trend by coordination and support from its other business ectors. Expanding Market Production Diversity IMAX’s new technology is standing in a niche market without sustainable growth. Even though the company is able to keep generate great revenue from equipment sales, saturation in USA will become an issue someday. To deal with that, IMAX has to make a short term strategy doing business in USA and expand to global market, because from Exhibit 11, we can see that films generated revenue approximately two time s overseas more as those in USA. However, for long term strategy, IMAX has to find a way to expand its business in a slow-growing market. For instance, the company can expand its product lines into home theater system because the case indicates a high usage rate of DVD, and the system is still highly relevant equipment to the current product lines. By doing so, IMAX can benefit from creating potential revenue from new sources and from keeping its brand image as a innovating company in the equipment supplier industry.

Admissions Essay - My Long Route to Medical School -- Medicine College

Admissions Essay - My Long Route to Medical School    I have always loved science and had planned a science career from an early age. However, life circumstances required me to follow a longer, less traditional route toward my goal, learning useful skills and gaining valuable experience along the way.    From the time of my parents' divorce, when I was eleven, I have had heavy family responsibilities. Initially, these responsibilities included caring for my three younger brothers and sister, and maintaining our home, while my mother worked.    I began to work as soon as I was able, as my income was required to help support my family. I was fortunate to find work in a picture framing shop, where I was allowed the flexibility to schedule my nearly full-time work hours around my classes in high school, and later, in college.    In 1977, I entered Arizona State University with the goal of pursuing a career in veterinary medicine. However, I found it difficult to achieve good grades, work nearly full-time, and attend to my responsibilities at home. After two years, it wa... ...ese skills include performing tasks efficiently, managing my time well, coping with stressful situations, being flexible, and working hard for long hours. Evidence of this is my 3.84 GPA since returning to ASU in 1991, and achieved while maintaining a parenting role with my nephew and working as many as 70 hours per week. In addition, my years of meeting the public in the workplace have allowed me to develop good interpersonal skills. I believe that these qualities, along with my love of science, will enable me to become a competent and humane physician.

The Driving Force Behind Macbeth Essay

Throughout the play Macbeth by William Shakespeare, Macbeth takes part in many self-destructing acts driven by many external forces, among which the witches’ prophecies are most influential. The three weird sisters initially led him to believe he is soon to be the king of Scotland. The idea the witches planted in Macbeth’s head, â€Å"all hail, Macbeth, that shalt be king hereafter!† (I, iii, 50), began his conceded way of thinking. With this new false knowledge, Macbeth’s conscience begins to disintegrate and he decides that he must do anything to fulfill his destiny to be king. Ironically, this highly respected warrior who once was the king’s most loyal knight, suddenly is becoming a malicious animal willing to rip away the life of any person or thing impeding him from achieving his potential greatness. One main contribution to this change in priorities is the knowledge gained from the witches of Banquo’s sons becoming heir to the throne. T his is viewed as a threat to his success, providing an incentive to carry out the murder of Banquo and Fleance, which was the goal of the witches. When thinking of ridding of Banquo, Macbeth declares to himself, â€Å" Which in his death were perfect† (III, i, 115). This gives him a false sense of security knowing that he no longer has to compete for the throne. To complete this act all morals are put aside, parallel to his original decision to promote his self desires above all else. Of the three apparitions presented by the witches, one concerned with the disloyalty of Macduff seals Macbeth’s fate; leading him to take drastic measures against Macduff and his family. When going to carry out this act, Macbeth states, â€Å" This deed I’ll do before this purpose cool† (IV, I, 161). This shows that he feels urgency to commit the murder in a timely matter, before he has the chance to think twice. Although murdering an entire family would seem absurd to an average person, Macbeth finds no wrong in it, as he can only focus on becoming king. The predictions that the witches have led the naà ¯ve Macbeth to believe are the main influences that lead him deeper into his inevitable, corrupted future of self-destruction and denial.

A Soldier Literary Analysis Essay

We are kept on this earth to make a difference, but we do not know what for. The poem â€Å"A Soldier† by Robert Frost tells the story of a fallen soldier. A soldier has fallen on the battle field. We do not know why the soldier fell; only that fallen soldier knew why. In this poem Frost uses metaphor and personification to compare a soldier to a lance. First, Frost uses personification to compare a soldier to a lance. By doing this you do not know if the soldier is the lance or if he comes in to the story later. It also means that the soldier has fallen in battle, but we do not know why. In the poem it says â€Å"He is that fallen lance that lies as hurled† (â€Å"A Soldier† 1). Therefore, Frost uses personification to compare a soldier to a lance. Second, Frost uses simile to compare our knowledge of what happened to just being men. It is so because sometimes we look too closely at something, and we miss the big picture. Or, we look at the big picture and miss the little things. Like, we see the soldier’s death as insignificant. We only look at the big picture, and what someone else did. For example â€Å"If we who sight along it round the world, see nothing worthy to have been its mark, it is because like men we look to near, forgetting that as fitted to the sphere† (â€Å"A Soldier† 3-6). Although we sometimes don’t understand why someone’s life was significant, we always have honored the brave men that have fallen for our country. Finally, Frost uses personification to give human qualities to a missile. He does this by explaining what the missiles do. They fall, and rip the grass. Just like when a soldier is shot; they fall and rip the grass. In the poem it says â€Å"They make us cringe for metal-point on stone† (â€Å"A Soldier† 11). By saying this Frost has compared a soldier to a missile because when a missile makes impact on something it makes us cringe. When a soldier falls, it makes us cringe at the horror of it. Therefore, Frost used personification to compare a soldier to a missile. In conclusion Frost uses personification and simile to compare a soldier to a fallen lance and a missile. He also compares our carelessness to just being men. We are kept on this earth to make a difference, but we do not know what for. I believe that Frost is urging you to find your calling in the world. A soldier has fallen on the battle field. We do not know why the soldier fell; only that fallen soldier knew why. This is similar to the theme, we are on this planet for a reason, and it is up to us to find out why that is. Therefore, Frost unites personification and simile to help urge us find out our reason to be on this planet.

The Dictionary of Concise Writing

The Dictionary of Concise Writing The Dictionary of Concise Writing The Dictionary of Concise Writing By Maeve Maddox Serious bloggers understand the importance of concise writing. Unfortunately, great writing tips on brevity are scattered among many resources. Fortunately, a book called The Dictionary of Concise Writing crossed my desk. Written by Robert Fiske, The Dictionary of Concise Writing is the definitive guide to fat-free writing. This book literally contains its subtitle more than 10,000 alternatives to wordy phrases. For example, I wanted to lead this sentence with the phrase as an example. Instead I referenced the book and found the alternatives for example and for instance. Other great entries I use on a daily basis: as a result consequently; hence; so; then; therefor; thus past (previous; prior) experience experience is inclined to think (that) asserts; believes; claims; contends; feels; holds; maintains; says; thinks Each time you reference the book, you are training yourself to recognize wordy or redundant phrases. Definitely a good exercise! You can find the book on Amazon.com Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Book Reviews category, check our popular posts, or choose a related post below:Wether, Weather, WhetherDeck the Halls30 Words for Small Amounts

The Wounded Knee Massacre

The Wounded Knee Massacre   The massacre of hundreds of Native Americans at Wounded Knee in South Dakota on December 29, 1890, marked a particularly tragic milestone American history. The killing of mostly unarmed men, women, and children, was the last major encounter between the Sioux and U.S. Army troops, and it could be viewed as the end of the Plains Wars. The violence at Wounded Knee was rooted in the federal governments reaction to the ghost dance movement, in which a religious ritual centered around dancing became a potent symbol of defiance to white rule. As the ghost dance spread to Indian reservations throughout the West, the federal government began to regard it as a major threat and sought to suppress it. The tensions between white and Indians greatly increased, especially as federal authorities began to fear that the legendary Sioux medicine man Sitting Bull was about to become involved in the ghost dance movement. When Sitting Bull was killed while being arrested on December 15, 1890, the Sioux in South Dakota became fearful. Overshadowing the events of late 1890 were decades of conflicts between whites and Indians in the West. But one event, the massacre at the Little Bighorn of Col. George Armstrong Custer and his troops in June 1876 resonated most deeply. The Sioux in 1890 suspected that commanders in the U.S. Army felt a need to avenge Custer. And that made the Sioux especially suspicious of actions taken by soldiers who came to confront them over the ghost dance movement. Against that backdrop of mistrust, the eventual massacre at Wounded Knee arose out of a series of misunderstandings. On the morning of the massacre, it was unclear who fired the first shot. But once the shooting began, the U.S. Army troops cut down unarmed Indians with no restraint. Even artillery shells were fired at Sioux women and children who were seeking safety and running from the soldiers. In the aftermath of the massacre, the Army commander on the scene, Col. James Forsyth, was relieved of his command. However, an Army inquiry cleared him within two months, and he was restored to his command. The massacre, and the forcible rounding up of Indians following it, crushed any resistance to white rule in the West. Any hope the Sioux or other tribes had of being able to restore their way of life was obliterated. And life on the detested reservations became the plight of the American Indian. The Wounded Knee massacre faded into history. However, a book published in 1971, Bury My Heart at Wounded Knee, became a surprise best seller and brought the name of the massacre back to public awareness. The book by Dee Brown, a narrative history of the West told from the Indian point of view, struck a chord in America at a time of national skepticism and is widely considered a classic. And Wounded Knee came back in the news in 1973, when American Indian activists, as an act of civil disobedience, took over the site in a standoff with federal agents. Roots of the Conflict The ultimate confrontation at Wounded Knee was rooted in the movement of the 1880s to force Indians in the West onto government reservations. Following the defeat of Custer, the U.S. military was fixated on defeating any Indian resistance to forced resettlement. Sitting Bull, one of the most respected Sioux leaders, led a band of followers across the international border into Canada. The British government of Queen Victoria allowed them to live there and did not persecute them in any way. Yet conditions were very difficult, and Sitting Bull and his people eventually returned to South Dakota. In the 1880s, Buffalo Bill Cody, whose exploits in the West had become famous through dime novels, recruited Sitting Bull to join his famous Wild West Show. The show traveled extensively, and Sitting Bull was a huge attraction. After a few years of enjoying fame in the white world, Sitting Bull returned to South Dakota and life on a reservation. He was regarded with considerable respect by the Sioux. The Ghost Dance The ghost dance movement began with a member of the Paiute tribe in Nevada. Wovoka, who claimed to have religious visions, began preaching after recovering from a serious illness in early 1889. He claimed that God had revealed to him that a new age was about to dawn on earth. According to Wovoka’s prophecies, game which had been hunted to extinction would return, and Indians would restore their culture, which had been essentially destroyed during the decades of conflict with white settlers and soldiers. Part of Wovoka’s teaching involved the practice of ritual dancing. Based on older round dances performed by Indians, the ghost dance had some special characteristics. It was generally performed over a series of days. And special attire, which became known as ghost dance shirts, would be worn. It was believed that those wearing the ghost dance would be protected against harm, including bullets fired by U.S. Army soldiers. As the ghost dance spread throughout western Indian reservations, officials in the federal government became alarmed. Some white Americans argued that the ghost dance was essentially harmless and was a legitimate exercise of religious freedom. Others in the government saw malicious intent behind the ghost dancing. The practice was seen as a way to energize Indians to resist white rule. And by late 1890 the authorities in Washington began giving orders for the U.S. Army to be ready to take action to suppress the ghost dance. Sitting Bull Targeted In 1890 Sitting Bull was living, along with a few hundred other Hunkpapa Sioux, at the Standing Rock reservation in South Dakota. He had spent time in a military prison, and had also toured with Buffalo Bill, but he seemed to have settled down as a farmer. Still, he always seemed in rebellion to the rules of the reservation and was perceived by some white administrators as a potential source of trouble. The U.S. Army began sending troops into South Dakota in November 1890, planning to suppress the ghost dance and the rebellious movement it seemed to represent. The man in charge of the Army in the area, General Nelson Miles, came up with a plan to get Sitting Bull to surrender peacefully, at which point he could be sent back to prison. Miles wanted Buffalo Bill Cody to approach Sitting Bull and essentially lure him into surrendering. Cody apparently traveled to South Dakota, but the plan fell apart and Cody left and returned to Chicago. Army officers decided to use Indians who were working as policemen on the reservation to arrest Sitting Bull. A detachment of 43 tribal police officers arrived at Sitting Bull’s log cabin on the morning of December 15, 1890. Sitting Bull agreed to go with the officers, but some of his followers, who were generally described as ghost dancers, tried to intervene. An Indian shot the commander of the police, who raised his own weapon to return fire and accidentally wounded Sitting Bull. In the confusion, Sitting Bull was then fatally shot by another officer. The outbreak of gunfire brought a charge by a detachment of soldiers who had been positioned nearby in case of trouble. Witnesses to the violent incident recalled a peculiar spectacle: a show horse which had been presented to Sitting Bull years earlier by Buffalo Bill heard the gunfire and must have thought it was back in the Wild West Show. The horse began performing intricate dance moves as the violent scene unfolded. The Massacre The killing of Sitting Bull was national news. The New York Times, on December 16, 1890, published a story at the top of the front page headlined â€Å"The Last of Sitting Bull.† The sub-headlines said he had been killed while resisting arrest. In South Dakota, the death of Sitting Bull stoked fear and distrust. Hundreds of his followers departed the Hunkpapa Sioux camps and began to scatter. One band, led by the chief Big Foot, began traveling to meet up with one of the old chiefs of the Sioux, Red Cloud. It was hoped Red Cloud should protect them from the soldiers. As the group, a few hundred men, women, and children, moved through the harsh winter conditions, Big Foot became quite ill. On December 28, 1890, Big Foot and his people were intercepted by cavalry troopers. An officer in the Seventh Cavalry, Major Samuel Whitside, met with Big Foot under a flag of truce. Whitside assured Big Foot his people would not be harmed. And he made arrangements for Big Foot to travel in an Army wagon, as he was suffering from pneumonia. The cavalry was going to escort the Indians with Big Foot to a reservation. That night the Indians set up camp, and the soldiers set up their bivouacs nearby. At some point in the evening another cavalry force, commanded by Col. James Forsyth, arrived on the scene. The new group of soldiers were accompanied by an artillery unit. On the morning of December 29, 1890, the U.S. Army troops told the Indians to gather in a group. They were ordered to surrender their weapons. The Indians stacked up their guns, but the soldiers suspected they were hiding more weapons. Soldiers began searching the Sioux tepees. Two rifles were found, one of which belonged to an Indian named Black Coyote, who was probably deaf. Black Coyote refused to give up his Winchester, and in a confrontation with him a shot was fired. The situation quickly accelerated as soldiers began shooting at the Indians. Some of the male Indians drew knives and faced the soldiers, believing that the ghost dance shirts they were wearing would protect them from bullets. They were shot down. As Indians, including many women and children, tried to flee, the soldiers continued firing. Several artillery pieces, which had been positioned on a nearby hill, began to rake the fleeing Indians. The shells and shrapnel killed and wounded scores of people. The entire massacre lasted for less than an hour. It was estimated that about 300 to 350 Indians were killed. Casualties among the cavalry amounted to 25 dead and 34 wounded. It was believed most of the killed and wounded among the U.S. Army troops had been caused by friendly fire. Wounded Indians were taken on wagons to the Pine Ridge reservation, where Dr. Charles Eastman, who had been born a Sioux and educated at schools in the East, sought to treat them. Within days, Eastman traveled with a group to the massacre site to search for survivors. They did find some Indians who were miraculously still alive. But they also discovered hundreds of frozen corpses, some as many as two miles away. Most of the bodies were gathered by soldiers and buried in a mass grave. Reaction to the Massacre In the East, the massacre at Wounded Knee was portrayed as a battle between â€Å"hostiles† and soldiers. Stories on the front page of the New York Times in the final days of 1890 gave the Army version of events. Though the number of people killed, and the fact that many were women and children, created interest in official circles. Accounts told by Indian witnesses were reported and appeared in newspapers. On February 12, 1890, an article in the New York Times was headlined â€Å"Indians Tell Their Story.† The sub-headline read, â€Å"A Pathetic Recital of the Killing of Women and Children.† The article gave witness accounts, and ended with a chilling anecdote. According to a minister at one of the churches at the Pine Ridge reservation, one of the Army scouts told him he had heard an officer say, after the massacre, â€Å"Now we have avenged Custer’s death.† The Army launched an investigation of what happened, and Col. Forsyth was relieved of his command. But he was quickly cleared. A story in the New York Times on February 13, 1891, was headlined â€Å"Col. Forsyth Exonerated.† The sub-headlines read â€Å"His Action at Wounded Knee Justified† and â€Å"The Colonel Restored to Command of His Gallant Regiment.† Legacy of Wounded Knee After the massacre at Wounded Knee, the Sioux came to accept that resistance to white rule was futile. The Indians came to live on the reservations. The massacre itself faded into history. However, in the early 1970s, the name of Wounded Knee came to take on resonance, largely due to Dee Brown’s book. A native American resistance movement put a new focus on the massacre as a symbol of broken promises and betrayals by white America.

The European Community Law Essay Example | Topics and Well Written Essays - 3000 words

The European Community Law - Essay Example The Maastricht Treaty transformed the EC into the EU. The total number of EU member countries is 25. The EU has a number of objectives, chief among them being to promote and expand cooperation among member states in economics, trade, social issues, foreign policy, security, defense and judicial matters. Under the Maastricht Treaty, European citizenship was granted to citizens of each member state, border controls were relaxed and suitable modifications in the customs and immigration agreements were brought about in order to allow European citizens greater freedom to live, work, and study in any of the member states2. The European Court of Justice developed constitutional principles in order to ensure the effective and uniform application of Community law within the Member States.The distinction between the EC and national legal systems and the maintenance of the supremacy of the Community law, direct and indirect effects, loyalty and subsidiarity are important factors of the European legal order. However, the development of these principles has not been uniformly well received by the Member States, because of the adverse effect that they have had on the balance of the relationship between Community law and Member States national law. In EC law the constitutional principles have been linked with the judicial review principles. Many constitutional courts, including those of Germany and Italy, refused to accept these constitutional principles in the absence of the acceptance by the ECJ of specific judicial review principles, such as human rights protection. While the judicial review principles have been developed to ensure the effective and uniform application of Community administrative law, it has been argued that the manner of their development is the clearest demonstration that the ECJ has taken on a role larger than that originally envisaged for  it in the Treaty3.

The Future of Policing in America Essay Example | Topics and Well Written Essays - 750 words

The Future of Policing in America - Essay Example By way of example, the rate of kids joining gangs has increased. Where Hispanic and Asian girls were once satisfied being the girlfriend of a gang member, now they are starting their own gangs. (Felton, 2008) Additionally, as technology becomes more sophisticated, so does the crimes associated with it. Thus, it can reasonably inferred that with an increase in technology, will come an increase in crime. There are various forms of police technology constantly being developed. The Moller M400 Skycar is perhaps the most impressive. With FAA certification expected before 2009, according to Moller International (n.d.), the first deliveries are expected to take place shortly thereafter. As with all new technologies, the first units will not be cheap. The first 500 production models are currently listed between $1,000,000, and $500,000 depending on the delivery position. After that, if production continues and accelerates, Moller is currently estimating that the M400 will sell for between $50,000 and $80,000. This is far cheaper than current private airplanes, and with much improved performance and safety. But, it has been a long time in coming. With the US military currently interested in its development, a successful production vehicle is viable in the near future. Harman (2000). The information contained in Electronic Crime Scene Investigation-A Guide for First Responders (available free of charge and downloadable from the Department of Justice) helps line cops solve crimes that are computer related. Step by step it explains the basic workings of the computer and provides the names of the various parts that make it work. It does not try to go into the technical aspects of this medium, but keeps it simple for the layman to understand. Not only does it talk about just computers, but really as the title suggests, anything that deals with electronic communication. Criminals are certainly using pagers, cell phones, cordless phones, answering machines, digital cameras and the like to commit there criminal acts. Clearly the whole range of electronic communication and information storing, has got to be looked at by law enforcement as a method that can be used by criminals, to exploit as a tool to victimize. The book explains and identifies the various parts of the computer that should be identified by law enforcement as possible evidence of various electronic criminal acts. The Central Processing Unit, keyboard, mouse and monitor are but a few of the main components of the computer that must be identified by law enforcement officers when engaged in the preliminary investigation of electronic crime. Modems, speakers, fax machines and printers are also additional pieces of equipment that must be identified. The fact that most of these electronic devices have the ability to store information must be part of the knowledge that the preliminary crime scene responder possesses. How to access that information has got to be one of the most important aspects of the investigation. Moreover, knowing that you do not have the expertise to access the information is critical.What role will technology play in crime scene

Successful business plan Assignment Example | Topics and Well Written Essays - 1500 words

Successful business plan - Assignment Example They have designed their business to halt the speeding industry of car abandoning and transfer this momentum to speed up their business of recycling the abandoned cars and reselling their spare parts. They have targeted the middle class locals and expats who look around for savings with quality control (Othman, 2010). Zug Al Arbat Customers would be allowed to enjoy quality spare parts as it aims to stand the market for long as the suppliers of spare parts. The story prides itself in processing a trouble free solution for those looking for disposing off their cars and finally producing it to produce useable spare parts at the most reasonable price possible. The market feasibility is really strong and progressive since transportation industry of Saudi Arabia is growing real fast. The management team has five representatives. They all have invested in the business and stand as the shareholders. 2. Company Description Zug Al Arbat is a new name in automobile industry that aims at abando ned vehicle collection and its disposal through performing the entire processing of this activity. The totally worn out vehicles would be crushed for recycling and others with a stand able position would be used for refining their spare parts and fixing to other vehicles (Alaska Department of Administration, 2011). Zug Al Arbat aims at targeting the middle class of the local Saudis and majorly the expats who have been to the foreign land of Kingdom of Saudi Arabia to earn and save. Majority of these expats do not spend lavishly on their lifestyles. They look for quality affordability that can be maintained for a longer time period at relatively lower costs (Saad A.H. Al Gadhi, Rasin K Mufti and Daniel F. Malick, 2002). The unique selling preposition of this business would be quality to the cost conscious category that aims not for luxury but quality with low costs. Through its extensive contacts and market knowledge, the company has an idea that this gap has as yet not been filed pr operly by any company (United states Environment Protection Industry, 2011). The detailed activities that Zug Al Arbat aims to cater starts from abandoned Vehicle’s Transportation to its workshop, where the vehicle would be safely examined and then preceded for Fluid Removal or the removal of any hazardous metals for instance, deposited mercury (Writing Club , 2009) . The totally worn out vehicles would be than preceded for crushing. After that, the vehicle would be shredded and finally the metal would be ready for recycling (Seatlle, 2013). 3. Strategic Development The biggest advantage Zug Al Arbat aims at providing is to reduce the car abandonment ratio. After digging in to the reasons of car abandonment, they aim at targeting those people, for instance, expats who cannot afford to pay back car loans to call Zug Al Arbat helpline and sale the car at a scrap value. Another big advantage that the company can expect to have for itself is a good government support, since vehic le abandoning is a major nuisance issue for the government of Kingdom of Saudi Arabia at an increasing rate (Saad A.H. Al Gadhi, Rasin K Mufti and Daniel F. Malick, 2002). 3.1 Business Constraints: The working feasibility of the company depends upon the some of the following factors effecting the cost and revenue: The price of the scrap metal. Proximity of the metal recycles. The further away the metal recycler is, the higher the cost of transporting the vehicle. During the initial days

Schools Meet The Holistic Needs Of Every Child Education Essay

Schools Meet The Holistic Needs Of Every Child Education Essay Schools and teachers, in my belief, act as in loco parentis, which means that they take over all the responsibility of the child as a parent. Under The Children Act (1989) and The Health and Safety at Work Act (1974), teachers have a duty of care towards their pupils. Although, this does not bind them to have parental responsibility, teachers are expected to promote the welfare and wellbeing of children in their care as any responsible parent would do. In doing so, a teacher ought to be aware of the holistic needs of every child. This does not only include academic needs but physical, mental, social and emotional aspect as well. Ideally, the aim to meet these requirements should be reflected through the schools polices and the adaptability towards different approaches throughout the school. Before analysing my subject in detail, I would like to explore my subject in context of Maslows Hierarchy of needs starting from physiological as the basic requirement building gradually to the psychological elements of concerns. (Maslow, A. 1987) Many schools, according to the demand of the children, provide extended school provisions such as breakfast clubs to meet basic physiological needs. Moreover, as statutory framework for EYFS (2012) emphasises on the provision of healthy meals, snacks and drinks as necessary and fresh drinking water being available and accessible at all times. The psychological aspect covers mainly the mental, emotional and social needs. These are generally met according to the criteria set by different schools i.e. their policies and approaches. Its effectiveness however, depends on the implementation of these approaches throughout the school, within the classroom and towards an individual child. As it is not possible to cover all these aspects of concern, my focus in this essay would be on social needs of an EAL child in a classroom. In order to evaluate my subject, I will be using examples from my previous school experiences in school B. Being larger than an average primary school; every year a reasonable number of children join school B with no exposure to English. Looking into the school policies and approaches; I will explore its relation to the classroom environment and its impact on that particular child. My aim will be to produce an evaluation based on evidence and critical analysis of effectiveness of schools policies with supporting evidence throughout. As school Bs policies (appendix 1) strongly advocate the idea of individuality and being inclusive, hence providing a social friendly environment for its pupils. Their mission statement, every piece of puzzle is needed to complete the whole picture and celebrating success together is a true representation of their policies. (School website, online) Many of these policies are highly influenced by government documents such as, Working Together to Safeguard Children (DfES 2006) and Bradford Safeguarding Children Board Procedures (2007) as mentioned in their policies (appendix 2). In addition, various national initiatives have been taken into consideration along with these policies, which has moulded the ideology of the school B. A very recent example of which is the Every Child Matters (DfES 2003) initiative which focuses on the basic individual needs of children. Although, ECM is not a legal requirement for schools anymore, its principles are still deeply embedded in the school in the form of a program Every Child Counts. The key areas that ECM covered were generally about safety, integrating locally, regionally and nationally and to be able to make a positive contribution in society. Other than that, Pugh, G. (2006) highlighted that there was a stronger focus on parenting and families as a part of an ECM factor that enabled many schools to develop connection between the school and the community. Considering these elements, school B established strong terms with the parents by encouraging their participation in school activities. This was done by inviting them in school assemblies and other celebrations throughout the year. Having this open door policy, parents/carers and local agencies were welcomed to visit the school at all times. This interaction not only helped school to identify individual needs but also helped parents/carers to develop a healthy relationship between the school, teachers and the pupils. I believe that this relationship plays a vital role in the childrens development as a whole. Pollard (2005), on the other hand, perceives an even deeper meaning to this relationship. This perspective on parents/carers is one that views them as partners with teachers in their childrens development, with parents/carers and teachers in regular contact. (Pollard, A. 2005) Apart from that, the social and emotional aspect of learning known as SEAL is one of the most emphasised programs in school B. This program is a whole school approach to promote effective learning and positive behaviour by supporting social and emotional skills of individuals (DfES 2005). The competences of SEAL has not only shaped the general ethos and environment of the school, but is also deeply embedded in the teaching of these skills within the classroom. This is done by implicating its elements into the curriculum especially through PSHCE, where these needs are addressed in a more assertive manner. Although, PSHCE is not statutory, it is still a very integral part of the curriculum, which reflects the ideology of school B towards social and emotional wellbeing of every child. As school B signifies the importance of inclusion, the general feel of the school is very welcoming to the EAL pupil and parents. Schools motto, greetings and instructions throughout the school are translated into different languages to create a socially friendly environment. To meet the needs of EAL pupils academically, school B has assigned a language support team which not only provide these children with extra guidance throughout the curriculum but also equip them with the a basic tool of language to socialize. However, the success of these policies depends on the teacher to adapt them according to the needs of children and to develop a well structured approach to address them appropriately. In doing so, the teacher in classroom 1 of school B, emphasises on being inclusive and active participation of every child in the classroom. In order to do that the teacher has adopted various methodologies to meet the social needs of the classroom in general. Basic socializing skills like listening, speaking, empathising and collaborating with other pupils are encouraged at all times within the classroom. By making children talk in pairs during the lesson, making small groups to carry out various tasks and through introducing purposeful games within the lesson, these skills are embedded in their daily routine. In realizing the need to develop social skills amongst pupils, the teacher in classroom 1, encourages discussions and expression of ideas in every form. She organizes activities around the curric ulum such as role play and drama. This in turn, encourages children to share different ideas and develop them together in collaboration (Chilver, P 1982). These activities provide a platform for EAL students to express themselves openly, hence enhancing their confidence in classroom participation. On the other hand, this approach enables rest of the class to develop an understanding amongst each other which helps to remove any social barriers between them and EAL pupil. These implications in my opinion, supports children specially EAL pupils to access learning by creating a responsive environment. Although, schools and teachers are working very hard to provide a purposeful environment for children, its effectiveness depends on how every child benefits from it. As social needs of individuals could differ remarkably from one person to another, they are addressed in a more personalized way in classroom 1. To elaborate my point, I will refer to a case of child A in this classroom, who was new to English and had joined the class in the middle of the year. Being, relatively new to the country and to the language, child X found it increasingly frustrating to participate in class activities. Seeing his discomfort, the teacher appointed a boy from a similar cultural background to accompany him in the classroom and in the playground. This technique, in my point of view, worked effectively in helping child A settle into the classroom. The fact that the child he was paired up with was from the same ethnic background, created a friendlier and more comfortable environment for child A as he was able to communicate with him conveniently. However, this should have been even more useful if the child A was later on paired up with another child with a completely different background. Having this experience could have expanded his understanding of the society, thus developing his social skills. Realizing that the language barrier was a hindrance in child As progress, he was provided with extra help from the EAL support team. As a part of his daily routine, child A was sent out of the classroom for the language sessions with the support teacher during the English and phonics lessons. As this approach was introduced to enhance his language development, in doing so it excluded him from the learning environment and the overall classroom experience. To my understanding the school policies in this case, did help to recognize the specific requirement of child X and provided him with an exclusive support to meet his needs. On the other hand, it also took away the opportunities to experience an inclusive learning environment which I believe is a basic right of every child. Although, I do take into consideration the point of view that this practice was essential for child X to provide him with the basic understanding of the language. However, similar sort of support could be provided within the classroom by differentiation and one to one guidance. To provide an inclusive learning environment, other lessons were adapted by providing extra visual aids to encourage child As classroom participation. The activities were differentiated throughout the lessons for child A by encouraging the use of ICT to help develop his listening, speaking and reading skills. Provision of an adult support in the classroom, assisted him throughout the lessons to improve his understanding. As the school policy emphasises on adaptation of SEAL, its implications could be seen during the PSHCE lessons in classroom 1. Part of the lesson was incorporated into a whole class activity to encourage social interaction. Even though, execution of the lesson was very effective in addressing the social needs in classroom, in my opinion it did not attend to the requirements of child A. Looking into school Bs policies mentioned above, it could be seen that many are heavily influenced by the government. Basic school policies such as health and safety and child protection are legal requirements for every school to provide. Other than that the national initiatives such as ECM, in my belief plays a very vital role in identifying individual needs and to address them effectively. As it is seen that the principles of ECM initiative are deeply rooted in school Bs policies and is reflected through the provision of interventions throughout the school. As looking specifically into the social needs of EAL, I discussed earlier about the introduction of language support group within the classroom. The purpose of these interventions is to target the specific needs of every child hence, following the ECM agenda. I believe that a particular need of child X was addressed through the intervention; however, in doing so it failed to address his needs holistically. It is seen that the interpretation of school policies is well conducted in the classroom B through the class rules, general environment and discipline. Katherine Weare (2000) in her point of view explains the implication of school policies in an affective way. Social and affective education need to be tackled in a way that suits the nature and ethos of each individual school, and be adapted by individual teachers to fit their own style of working. (Weare K. 2000, pg.36) A similar, outcome is extracted from the above study which insinuates that meeting the holistic needs of a particular child depends on how the teacher implicates her ideology into practice. In my opinion, school Bs policies did influence the general understanding of the teacher in classroom 1. However, it was the teacher rather than the school policies, who contributed the most towards meeting the holistic needs of child A. By looking into my past experiences through this essay, it has made me realize that more than school policies; it is the teachers beliefs that make a difference in a childs life.